ENRICHING PRODUCT LAUNCH

We constantly strive to broaden our product range. The important thing is that the products we launch are made from 100% Swedish raw materials, are natural, and free from additives. Furthermore, we want to ensure that the products we manufacture and sell will be especially appreciated by our customers and their dogs.

We have tested manufacturing various new products in recent months and have settled on launching a new category that meets our high standards.

The new product is a beef roll that we have named "enrichment roll". It comes in two sizes, Medium (15 cm) and Extra Large (30 cm). For these rolls, we use thicker pieces of hide to ensure significant chewing resistance – a chew that lasts a long time, in short. We make this chew extra exciting, or enriching, by rolling the hide with the hair facing outwards. Of course, we trim the hairs down to about 3 mm (as with our other chews) to give the customer and dog a consistent experience with these new chew rolls as well.

We have test-marketed the enrichment roll in a bunch of stores and received very good feedback from both store owners and their customers. The feedback has, among other things, attested to extremely durable chew rolls where even picky dogs seem to be enticed to start chewing. With this great feedback, we feel confident in launching the enrichment roll widely on the market.

All our products contribute to enrichment, but here we have taken the enrichment concept a step further. Let your dog experience "beef roll enrichment" to promote its natural behaviors. Here they get the chance to gnaw, sniff exciting natural scents, and pull off hair. Tip: try hiding the bone for extra enrichment! 

Best regards,
Eric and Pontus